There’s a great new online decision tool out: somethingpop.com, by Ben Gimpert.
Screenshot of the “Something Pop” Decision Tool
It is very simple to use but built on a solid theoretical framework. The algorithms used by this online decision tool are based on the same principles that we also describe in our book (in Chapter 5).
The interface helps you weigh your criteria (here called priorities) with user-friendly sliders and rate your options along those priorities. Based on your weights and ratings, it calculates which of your options is the winner.
What I liked about this online decision tool in particular is that it is very transparent, simple to use, and you can first play around with their examples (which I did) to figure out how it works, whether it all makes sense, and whether you like to use it, before going back and putting more thought into your own decision to come up with your own priorities and options. (This is where most of the work lies, in my experience – the tool only helps you with that very last step of evaluating your final set of options along your final set of priorities.)
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