Heuristics and Biases in Early Responses to Pandemic Uncertainties

Decisions under uncertainties are driven to a large extent by heuristics and biases. How can policymakers take advantage of this knowledge in order to communicate more effectively?

I’m happy to share the publication of a new commentary article by Raffaella Misuraca’s team that addressed this question in depth. It’s been a pleasure to be included in this collaboration:

Can We Do Better Next Time? Italians’ Response to the COVID-19 Emergency through a Heuristics and Biases Lens
by Raffaella Misuraca *, Ursina Teuscher, Costanza Scaffidi Abbate, Francesco Ceresia, Michele Roccella, Lucia Parisi, Luigi Vetri, and Silvana Miceli
* Author to whom correspondence should be addressed.

ABSTRACT:
During the outbreak of COVID-19 in Italy, people often failed to adopt behaviors that could have stopped, or at least slowed down, the spread of the disease. We offer cognitive explanations for these decisions, based on some of the most common heuristics and biases that are known to influence human judgment and decision-making, especially under conditions of high uncertainty. Our analysis concludes with recommendations: policymakers can and should take advantage of this established science, in order to communicate more effectively and increase the likelihood that people choose responsible actions in a public health crisis. View Full-Text