Picture credit: Ben Deavin
What is choice architecture, and how can we use it to improve our own decisions?
Choice architecture is the art and science of how to present choices to decision makers. The way a choice is presented to us has a much bigger influence on our behavior than we may realize. For example, children eat more fruit when fruit is placed in more prominent positions in a school cafeteria. Or, people are more likely to enroll in retirement savings plans if the employer makes that plan the default option – which is the option that happens when you do nothing. Similarly, people eat less when the default serving size is smaller.
Two recent books shine a light on choice architecture, and on how it affects our decisions:
Eric Johnson’s The Elements of Choice (2021) offers a guide to creating effective choice architectures.
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