Seth Godin makes the case that having great ideas is not difficult. “Shipping” them – actually getting them done and out – is the hard part, and the important part.
Shipping is not just hard because it takes a lot of work, but also because it’s scary. It’s our shipped stuff that will be judged, and – as opposed to our brilliant ideas – the finished product will never be perfect.
I can relate to that very well, because almost everything that I ever accomplished in my life required me to get out of my comfort zone – not only the big projects, but even the daily little shippings, like sending emails, or posting stuff to this very blog.
So how can we do it?
- Commit to delivering on time.
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